Project Description
Rakuten was the sole presenting sponsor of Shakira’s El Dorado world tour and one of our digital activations included a series with Shakira and her team behind the scenes. Our goal was to shine a light on the stars who often get overlooked and show the fans a different side of the tour.
Core Project Team Size
9 members
Distribution / Platform
Facebook, Instagram, Twitter
Project Role
Multi-channel (Facebook, Instagram, Twitter) content strategy across Rakuten and Shakira’s properties
Paid media planning, tracking, analysis, and reporting
Project management