Rakuten Star Finder: Series

Project Description

We created a series of 360 images that leverages Facebook’s 360 post feature to increase engagement with our fans. The series was a game inspired by the popular “Where’s Waldo (Wally)” books which we called Rakuten Star Finder. We challenged fans to find their stars hidden within the 360 image.

Core Project Team Size

9 members

Distribution / Platform

Facebook, Instagram, Twitter

Project Role

  • Multi-channel (Facebook, Instagram, Twitter) content strategy across Rakuten, FC Barcelona, and Shakira’s properties

  • Paid media planning, tracking, analysis, and reporting

  • Communicate with internal stakeholders and partners in order to ensure alignment in messaging, branding, and content strategy

Facebook AR Filters

Project Description

We created a number of augmented reality filters leveraging Facebook’s newly announced Spark AR Studio (at the time) in order to create a deeper engagement and to reach the fans of our partners such as FC Barcelona and Shakira.

Core Project Team Size

9 members

Distribution / Platform

Facebook, Instagram, Twitter

Project Role

  • Project management

  • Multi-channel (Facebook, Instagram, Twitter) content strategy across Rakuten, and FC Barcelona properties

  • Paid media planning, tracking, analysis, and reporting

  • Communicate with internal stakeholders, partners, and vendors in order to ensure alignment in messaging, branding, design, mechanics, and content strategy

http://bit.ly/FCBfacepaintAR*only works on mobile

http://bit.ly/FCBfacepaintAR

*only works on mobile

http://bit.ly/FCBgoalAR*only works on mobile

http://bit.ly/FCBgoalAR

*only works on mobile

http://bit.ly/ShakiratourAR*only works on mobile

http://bit.ly/ShakiratourAR

*only works on mobile

Shakira lost her mic!

Project Description

This video was part of Rakuten Arena’s efforts to engage and entertain Shakira fans during her El Dorado World Tour by leveraging WIREWAX’s hotspot technology—using artificial intelligence to bring 35 elements of the video to life which resulted in an innovative gamified experience for viewers.

Core Project Team Size

9 members

Distribution / Platform

Facebook, Instagram, Twitter, Website

Project Role

  • Project management

  • Multi-channel (Facebook, Instagram, Twitter) content strategy across Rakuten and Shakira’s properties

  • Paid media planning, tracking, analysis, and reporting

  • Communicate with internal stakeholders, partners, and vendors in order to ensure alignment in messaging, branding, design, mechanics, and content strategy

If you are having trouble viewing the interactive video, please go here - bit.ly/findshakiramic

Help Shakira Find Her Mic!