ShopSmiles

Project Description

This is an on-going project/program that included a full ESP migration from MailChimp to Salesforce Marketing Cloud, segmentation strategy, send strategy, KPI setting, development of email templates, ad-hoc and trigger campaigns. Goal is to increase the lifetime value of ShopSmiles customers and build a rich 1st-party data base.

Core Project Team Size

2 members

Tech stack

Shopify, Google Cloud Platform, Salesforce, BlueConic, Yotpo, Ordergroove, Recharge

Project Role

• Support development team in ESP migration e.g. data mapping, data validation, migration of contacts, and data schema design

• Send and user segmentation strategy

• Template creation

• Content creation (e.g. behaviorial, seasonal, transactional, and ad-hoc emails)

• Tracking, analysis, and reporting

Co by Colgate

Project Description

This is an on-going project/program that included the creation of a segmentation strategy, send strategy, KPI setting, development of email templates, ad-hoc and trigger campaigns. Goal is to increase the lifetime value of CO by Colgate customers and build a rich 1st-party data base.

Core Project Team Size

3 members

Tech stack

Shopify, Google Cloud Platform, Salesforce, BlueConic, Yotpo, Ordergroove, Recharge

Project Role

• Send and user segmentation strategy

• Template creation

• Content creation (e.g. behaviorial, seasonal, transactional, and ad-hoc emails)

• Tracking, analysis, and reporting

hum by Colgate

Project Description

This is an on-going project/program that included the creation of a segmentation strategy, send strategy, KPI setting, development of email templates, ad-hoc and trigger campaigns. Goal is to increase the lifetime value of hum by Colgate customers and build a rich 1st-party data base. hum by Colgate has since been merged with ShopSmiles to centralize our product offering and improve customer experience.

Core Project Team Size

2 members

Tech stack

Shopify, Google Cloud Platform, Salesforce, BlueConic, Yotpo, Ordergroove, Recharge

Project Role

• Send and user segmentation strategy

• Template creation

• Content creation (e.g. behaviorial, seasonal, transactional, and ad-hoc emails)

• Tracking, analysis, and reporting

Rakuten Viki

Project Description

As a part of Rakuten’s corporate marketing department, we provided support to our global business units that lacked the resource and/or marketing expertise. For this project, we collaborated with Rakuten Viki to develop a basic CRM lifecycle program using email during a 4-month period.

Core Project Team Size

6 members

Distribution / Platform

Email

Project Role

• Develop an email marketing strategy

• IP warm-up

• Content creation (e.g. behaviorial, seasonal, transactional, and ad-hoc emails)

• User segmentation

• Tracking, analysis, and reporting

Example of an early version of the Welcome Series with 6 touch-points.