Project Description
As a part of Rakuten’s corporate marketing department, we provided support to our global business units that lacked the resource and/or marketing expertise. For this project, we collaborated with Rakuten Viki to develop a basic CRM lifecycle program using email during a 4-month period.
Core Project Team Size
6 members
Distribution / Platform
Project Role
Develop an email marketing strategy
IP warm-up
Content creation (e.g. behaviorial, seasonal, transactional, and ad-hoc emails)
User segmentation
Tracking, analysis, and reporting
Example of an early version of the Welcome Series with 6 touch-points.