#TrueChampions Mother's Day

Project Description

For Mother’s Day, FC Barcelona and Rakuten celebrated moms by swapping out the names of the players on the back of the jersey with their mother’s name as they entered the pitch. At the Rakuten Booth outside Camp Nou, fans wrote messages to their moms and took photos in front of a backdrop which could be printed out and given to their moms.

Core Project Team Size

9 members

Distribution / Platform

Facebook, Instagram, Twitter, Offline

Project Role

  • Multi-channel (Facebook, Instagram, Twitter) content strategy across FC Barcelona and Rakuten properties

  • Paid media planning, campaign tracking, analysis, and reporting

  • Campaign coordination and planning

  • Communicate with internal stakeholders and partners in order to ensure alignment in messaging, branding, and content strategy

FC Barcelona Partnership Page

Project Description

A landing page on Rakuten’s corporate website in order to highlight the motivations behind our partnership with FC Barcelona, share the latest partnership related news, and provide a traffic destination for corporate activity.

Core Project Team Size

5 members

Distribution / Platform

Website

Project Role

  • Identify project scope and requirements

  • Communicate with internal stakeholders and partners in order to ensure alignment in messaging, branding, design, and functionality

  • Oversee copywriting, initial stages of wireframing, and website architecture

Rakuten x FC Barcelona Partnership Launch

Project Description

To announce the launch of Rakuten and FC Barcelona’s partnership, a launch video was created to highlight the shared values between the two brands, it’s mission, and to build anticipation for what’s to come.

Core Project Team Size

3 members

Distribution / Platform

Website, Offline

Project Role

  • Project management, coordination, and planning

  • Communicate with internal stakeholders and partners in order to ensure alignment in messaging and branding