Project Description
The Spartan Race is a unique partnership for Rakuten because compared to our other sports partners, the focus was on the individual participants. There is a dedicated and loyal community of Spartans, people with lives just like ours, and we wanted to tell this story of the Everyday Spartans.
Core Project Team Size
9 members
Distribution / Platform
Facebook, Instagram, Twitter
Project Role
Multi-channel (Facebook, Instagram, Twitter) content strategy across Rakuten and Spartan’s properties
Paid media planning, tracking, analysis, and reporting
Project management