Co by Colgate

Description

Co by Colgate is a direct-to-consumer website created to help incubate, launch, test, and sell a new line of beauty and oral care products aimed at the gen z audience. It also provided a space for Colgate to experiment with a variety of marketing channels and technologies.

Core Project Team Size

4 members

Tech stack

Shopify, Salesforce, BlueConic, Yotpo, Ordergroove, Recharge, Google Analytics, Google Tag Manager, Google Data Studios, Domo

Project Role

  • Retention marketing (i.e. CRM, email, loyalty)

  • Acquisition marketing (i.e. Facebook/Instagram, Reddit, Snapchat, Tik Tok, Pinterest, Affiliate)

  • Campaign planning and promotional calendar

  • Multi-variant testing

  • Tracking, analysis, and reporting

  • Agency management

hum by Colgate

Description

hum by Colgate is a direct-to-consumer website created to launch, launch, test, and sell Colgate’s line of electric and battery toothbrushes for adults and kids. It also provided a space for Colgate to experiment with a variety of marketing channels, technologies, and ways to reach new audience segments. hum by Colgate’s website has since been merged with ShopSmiles in order to improve back-end efficiency, product offerings, and customer experiences.

Core Project Team Size

4 members

Tech stack

Shopify, Salesforce, BlueConic, Yotpo, Ordergroove, Recharge, Google Analytics, Google Tag Manager, Google Data Studios, Domo

Project Role

  • Retention marketing (i.e. CRM, email, loyalty)

  • Acquisition marketing (i.e. Facebook/Instagram, Reddit, Snapchat, Tik Tok, Pinterest, Affiliate)

  • Campaign planning and promotional calendar

  • Multi-variant testing

  • Tracking, analysis, and reporting

  • Agency management

ShopSmiles

Description

ShopSmiles is a direct-to-consumer website created to help incubate, launch, test, and sell unique Colgate products and offerings. It also provided a space for Colgate to experiment with a variety of marketing channels, technologies, and ways to reach new audience segments.

Core Project Team Size

4 members

Tech stack

Shopify, Salesforce, BlueConic, Yotpo, Ordergroove, Recharge, Google Analytics, Google Tag Manager, Google Data Studios, Domo

Project Role

  • Retention marketing (i.e. CRM, email, loyalty)

  • Acquisition marketing (i.e. Facebook/Instagram, Reddit, Snapchat, Tik Tok, Pinterest, Affiliate)

  • Campaign planning and promotional calendar

  • Multi-variant testing

  • Tracking, analysis, and reporting

  • Agency management