Description
Co by Colgate is a direct-to-consumer website created to help incubate, launch, test, and sell a new line of beauty and oral care products aimed at the gen z audience. It also provided a space for Colgate to experiment with a variety of marketing channels and technologies.
Core Project Team Size
4 members
Tech stack
Shopify, Salesforce, BlueConic, Yotpo, Ordergroove, Recharge, Google Analytics, Google Tag Manager, Google Data Studios, Domo
Project Role
Retention marketing (i.e. CRM, email, loyalty)
Acquisition marketing (i.e. Facebook/Instagram, Reddit, Snapchat, Tik Tok, Pinterest, Affiliate)
Campaign planning and promotional calendar
Multi-variant testing
Tracking, analysis, and reporting
Agency management
