Description
hum by Colgate is a direct-to-consumer website created to launch, launch, test, and sell Colgate’s line of electric and battery toothbrushes for adults and kids. It also provided a space for Colgate to experiment with a variety of marketing channels, technologies, and ways to reach new audience segments. hum by Colgate’s website has since been merged with ShopSmiles in order to improve back-end efficiency, product offerings, and customer experiences.
Core Project Team Size
4 members
Tech stack
Shopify, Salesforce, BlueConic, Yotpo, Ordergroove, Recharge, Google Analytics, Google Tag Manager, Google Data Studios, Domo
Project Role
Retention marketing (i.e. CRM, email, loyalty)
Acquisition marketing (i.e. Facebook/Instagram, Reddit, Snapchat, Tik Tok, Pinterest, Affiliate)
Campaign planning and promotional calendar
Multi-variant testing
Tracking, analysis, and reporting
Agency management