Project Description
For Mother’s Day, FC Barcelona and Rakuten celebrated moms by swapping out the names of the players on the back of the jersey with their mother’s name as they entered the pitch. At the Rakuten Booth outside Camp Nou, fans wrote messages to their moms and took photos in front of a backdrop which could be printed out and given to their moms.
Core Project Team Size
9 members
Distribution / Platform
Facebook, Instagram, Twitter, Offline
Project Role
Multi-channel (Facebook, Instagram, Twitter) content strategy across FC Barcelona and Rakuten properties
Paid media planning, campaign tracking, analysis, and reporting
Campaign coordination and planning
Communicate with internal stakeholders and partners in order to ensure alignment in messaging, branding, and content strategy