Project Description
This is an on-going project/program that included the creation of a segmentation strategy, send strategy, KPI setting, development of email templates, ad-hoc and trigger campaigns. Goal is to increase the lifetime value of hum by Colgate customers and build a rich 1st-party data base. hum by Colgate has since been merged with ShopSmiles to centralize our product offering and improve customer experience.
Core Project Team Size
2 members
Tech stack
Shopify, Google Cloud Platform, Salesforce, BlueConic, Yotpo, Ordergroove, Recharge
Project Role
Send and user segmentation strategy
Template creation
Content creation (e.g. behaviorial, seasonal, transactional, and ad-hoc emails)
Tracking, analysis, and reporting
