Project Description
This is an on-going project/program that included a full ESP migration from MailChimp to Salesforce Marketing Cloud, segmentation strategy, send strategy, KPI setting, development of email templates, ad-hoc and trigger campaigns. Goal is to increase the lifetime value of ShopSmiles customers and build a rich 1st-party data base.
Core Project Team Size
2 members
Tech stack
Shopify, Google Cloud Platform, Salesforce, BlueConic, Yotpo, Ordergroove, Recharge
Project Role
Support development team in ESP migration e.g. data mapping, data validation, migration of contacts, and data schema design
Send and user segmentation strategy
Template creation
Content creation (e.g. behaviorial, seasonal, transactional, and ad-hoc emails)
Tracking, analysis, and reporting
