Project Description
This video was part of Rakuten Arena’s efforts to engage and entertain Shakira fans during her El Dorado World Tour by leveraging WIREWAX’s hotspot technology—using artificial intelligence to bring 35 elements of the video to life which resulted in an innovative gamified experience for viewers.
Core Project Team Size
9 members
Distribution / Platform
Facebook, Instagram, Twitter, Website
Project Role
Project management
Multi-channel (Facebook, Instagram, Twitter) content strategy across Rakuten and Shakira’s properties
Paid media planning, tracking, analysis, and reporting
Communicate with internal stakeholders, partners, and vendors in order to ensure alignment in messaging, branding, design, mechanics, and content strategy
If you are having trouble viewing the interactive video, please go here - bit.ly/findshakiramic