Project Description
We created a number of augmented reality filters leveraging Facebook’s newly announced Spark AR Studio (at the time) in order to create a deeper engagement and to reach the fans of our partners such as FC Barcelona and Shakira.
Core Project Team Size
9 members
Distribution / Platform
Facebook, Instagram, Twitter
Project Role
Project management
Multi-channel (Facebook, Instagram, Twitter) content strategy across Rakuten, and FC Barcelona properties
Paid media planning, tracking, analysis, and reporting
Communicate with internal stakeholders, partners, and vendors in order to ensure alignment in messaging, branding, design, mechanics, and content strategy
*only works on mobile
*only works on mobile
*only works on mobile