Project Description
We created a series of 360 images that leverages Facebook’s 360 post feature to increase engagement with our fans. The series was a game inspired by the popular “Where’s Waldo (Wally)” books which we called Rakuten Star Finder. We challenged fans to find their stars hidden within the 360 image.
Core Project Team Size
9 members
Distribution / Platform
Facebook, Instagram, Twitter
Project Role
Multi-channel (Facebook, Instagram, Twitter) content strategy across Rakuten, FC Barcelona, and Shakira’s properties
Paid media planning, tracking, analysis, and reporting
Communicate with internal stakeholders and partners in order to ensure alignment in messaging, branding, and content strategy